Škoda’s Digital Transformation Through an Enhanced Customer Portal

Project Overview

Replace a fragmented online journey with a seamless, interactive customer portal that consolidates model exploration, configuration, and dealer touchpoints.

Goal

Design and build a modular portal; migrate/extend configurator; integrate identity and internal APIs; enable wishlist and test‑drive requests; ensure audit‑ready operations and content governance.

Team

Project Manager/Business Analyst, Business Analyst, 2 Back‑End Developers (AEM), Java Back‑End Developer, 2 Front‑End Developers

Main Challenges

Škoda Auto aimed to replace its fragmented digital journey with a seamless, unified experience across web and mobile. The company faced several challenges typical for large automotive brands transitioning to personalized customer ecosystems:

Inconsistent UX across platforms – Different layouts, navigation, and content logic between desktop and mobile led to confusion and drop-offs.

Outdated configurator dependency – The legacy vehicle configurator contained valuable user data but lacked scalability and modern integration capabilities.

Identity and personalization gap – Without a unified login (Škoda ID), users couldn’t save configurations or access tailored offers.

Fragmented data sources – Vehicle and configuration data came from multiple internal systems, creating synchronization delays.

Disconnected lead flow – Requests for test drives or dealer contact were processed manually, slowing down the customer-to-dealer handoff.

Custom Solution

Personalized Customer Portal

A single-entry platform allowing customers to explore models, authenticate via Škoda ID, save configurations to a wishlist, and seamlessly book test drives. The dashboard adapts to user roles and preferences, providing quick access to relevant actions and data.

Unified UX Design System

A component-based design system created in React and AEM templates delivered consistency across devices and future-proofed scalability for additional markets, languages, and personalized content.

Internal API and Data Layer

Axamit developed secure Java Spring modules for data synchronization, ensuring that model details, trims, and configurations were always current. The solution maintained high performance under load and ensured compliance with internal data governance standards.

Vehicle Configurator Integration

The legacy configurator was re-engineered and embedded into the new AEM environment, preserving existing user data while enabling real-time updates and a smoother journey from selection to conversion.

Results & Wins

The new marketing automation architecture helped the company maintain accurate, clean, and reliable data across different systems and achieve better results from marketing campaigns.

win 01

From model discovery to test‑drive request in a single, coherent flow

win 02

Vehicle information and configuration options reflect the latest backend sources

win 03

Shared components/patterns ensure familiarity and speed.

win 04

Modular architecture ready for further personalization and analytics.

Leave Us a MessageGreat Experiences Are Built Here!
Get In TouchWith Our
Consultants

Christina Dandorf Roszkowska Strategic Sales & Partnerships Lead Europe

christina.roszkowska@axamit.com

Headquarters +1 (438) 383-6878

Representative Office +48 (22) 204-3511